Each zone holds items worth different points. Once a team leaves a zone, it can't return, so teams must decide how long to stay, what to prioritise and when to move on. Teams that budget their time and resources best exit the final zone with the most points.
Who Moved My Cheese? A Market-Share Strategy Game
Who Moved My Cheese? is a strategy team game that teaches market advantage. Teams work their way through five successive zones, recovering items worth different points, with no going back.
How it works
At a glance
Chosen by: PwC, Vodafone, ICAT
Key takeaways
Improved strategic thinking
Every exit is a decision
Increased collaboration
Teams must agree priorities
Time management
The clock shapes strategy
Why teams choose Who Moved My Cheese?
It's a great way to teach first-mover advantage, market share and other sales and marketing lessons. PwC, Vodafone and ICAT have chosen it.
Who Moved My Cheese? FAQs
Yes. Its lessons on speed, priorities and market share land especially well with sales teams.
An open outdoor space such as a lawn, resort ground or campus field. We confirm the space needed and plan a weather backup with you.
Ready to mobilize your team?
Customized schedules, equipment, and certified facilitators included.
Plan This Experience
Receive customized itineraries, pricing tiers, and venue recommendations for Who Moved My Cheese?.
